RED BULL STATION
Railway or Hood - that was the question! For months, a crew of park designers, athletes, film makers and photographers have developed two unique park setups for Red Bull The Station: "Railway" and "Hood". Behind them were hidden street obstacles that have never been seen before: Stairsets, wallrides, banks, transitions - even entire vehicle bodies and freight cars have adorn the snowpark. After an open voting, the "Hood Set-up" was implemented for the season 2014/2015 and inspired the international jib scene for more than three years
"The aim of Red Bull The Station is to establish street snowboarding in Germany in the long term with a unique park concept," says Hamburg-born Benny Urban.
Red Bull Deutschland GmbH
Product strategy and marketing strategy, brand identity and brand design, branding, social media, press work, content production, events and sponsoring
2014 – 2018