Inspired by the great success of the Nike Chosen Sessions in spring 2012, Vorarlberg’s biggest ski resort extended its snowpark onto new terrain in cooperation with Nike. To celebrate the new snowpark „The Stairset Session“ and „The Rock Session“ were held in winter 2012/2013. The versatile snowpark setup was made up of more than 40 obstacles and attracted freestyle addicts from all over Europe.
Nike Deutschland GmbH & Nike Europe
Product strategy and marketing strategy, brand identity and brand design, branding, social media, press work, content production, events
2012 – 2016