Nike Snowboarding took part in the 2012 „Team Shoot Out“ competition of Transworld Snowboarding Magazine. Transworld’s online community voted for the best cover, video and photos, so it was the goal of the media team and world-class athletes Peetu Piiroinen, Gjermund Braaten, Sage Kotsenburg and Scotty Lago to get the most out of ten shooting days. At Silvretta Montafon some unique obstacles like the corner, lift jump and cliff drop were specially built for this project.