The Burton Kids Parkway was a new generation of snow park which is colourful and welcoming. It is designed especially for younger children, to teach them in an interactive way the rules of using a snow park. Fun and educational at the same time, the snowpark had many signs displaying the codes of practice. The objectives are clearly displayed to teach kids how to use the snow park safely, how to slide, how to jump, how to balance, how to fall, and how to analyze a module before trying it.
Burton Sportartikel GmbH
Product strategy and marketing strategy, graphics, branding, press work, content production, events, sponsoring, coachings
2008 – 2011